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Cosponsored by The Humanities Institute at UC Santa Cruz
Bookshop Santa Cruz welcomes #1 New York Times bestselling author Malcolm Gladwell for a discussion about Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering. In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.
Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world's most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell's most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It's time we took tipping points seriously.
Malcolm Gladwell is the author of eight New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, The Bomber Mafia and Revenge of the Tipping Point. He is also the co-founder of Pushkin Industries, an audio production company that produces audiobooks like Miracle and Wonder: Conversations with Paul Simon, as well as podcasts including Revisionist History, Broken Record, The Happiness Lab, Against the Rules, and Medal of Honor: Stories of Courage. Gladwell has been included in the Time 100 Most Influential People list and was named one of Foreign Policy’s Top Global Thinkers. Previously, he was a staff writer for The New Yorker. Gladwell was born in England and grew up in rural Ontario. He lives in New York.
Each ticket is $30 and includes a signed paperback copy of the book. More information and tickets at https://bookshopsantacruz.com/malcolm-gladwell
Show time: 7:00 PM, doors 6:00 PM
Tickets: $30
Advance tickets: www.tickettailor.com
Event website: www.bookshopsantacruz.com
